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Custom Hand Crafted Leather Accessories

Quarterly eNewsletter No.3 - Dec. 1, 2003
   
April in Paris' New Creations
This third newsletter highlights Beatrice's latest inspirations, and many wonderful happenings since our last update.
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The Great "Greta" Bag
> Be
atrice ingeniously came up with this savvy design when a client who already has all kinds of bags asked Beatrice to surprise her! The Greta bag is made from a cheerful hue of red stingray calf with a cleverly designed shoulder strap that will stand against time and trend. The brown front flap gives the bag an overall urban look and more space for shoes in your travel bag!
To view this new design and many more, visit our Private Section.
 
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Slim Notebook Case for the Chic
> Haphazardly storing your very slim laptop in your bag is not a good idea. You're not only hurting your precious gadget but also your style! Show off your notebook with custom-made casing like this particular sleek style in black smooth calf. Spacious enough to fit your laptop, notes and stationary; yet small enough to make sure you continue looking fabulously chic and sophisticated.
To view this new design and many more, visit our Private Section.

April in Paris in the NEWS
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April in Paris Launches its First Perfume
> After having too many clients admit how they love coming into the store just to get a snif of that
rich leathery smell, Beatrice collaborated with Henri Baumann, an exclusive perfume shop specializing in custom-blended French perfume to capture the aromas. The result--a mesmerizing blend of rose, white saffron, lilac and beeswax that is exclusively available at April in Paris. The perfume is available in 1/4 oz, 1/2 oz and 1 oz bottles starting at $220, and bath gels and body lotions starting at $70.

April in Paris to Participate in San Francisco's "Shop Outside the Box" Event on Dec 12, 2003
> "Shop Outside the Box" is a celebration of world class entrepreneurs who live and work in San Francisco. The San Francisco Small Business Commission has identified a few of the city's most unique and inventive entrepreneurs, who will display their products during a celebration at Union Square on Friday, December 12 from 12 to 7pm. The Most Innovative Entrepreneur Award will be presented by Mayor Willie Brown. April in paris is proud to be among the 36 selected entrepreneurs. This is an event not to be missed!
For more information click here.

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TIPS from Beatrice
Everyone dreams of seeing their own designs come to life. So don't let all those myths talk you out of doing what you've always wanted to. Life is too short, so live it fully!
Myths about designing your own bag
 
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> It's going to be expensive: Well, think of all the bags you've collected over the years. If you do the math you'll be amazed! A probable reason you're in constant bag-hunting mode is because they lack one or another element you're searching for. It could be that extra cell phone pocket or slot just for your coins. Whatever it is, you know you can always incorporate it into a custom-made bag, made specially with your needs and personality in mind.

> It's too much of a hassle: There's no hassle, only excitement and anxiousness! All you have to do is let Beatrice know what you have in mind, and she'll sketch up a few designs. Once the design is finalized, Beatrice will assist you in selecting the leather, colors and specifics to further individualize your bag. Many clients have created wonders just conversing with Beatrice on the phone. When you're designing and creating something straight from your heart there's no such thing as a hassle.

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> I might not like the end result: Beatrice will go through every phase of the process with you, step by step. Only when you're tremendously satisfied with the progress will she proceed. There's no hurry. After all, this is your masterpiece. Beatrice wants all her customers to leave the shop happy and content. Always keep in mind that Beatrice doesn't start on any project until she's completely sure you're satisfied with everything!

 
As you can see, it's a straight forward and stress-free process. Don't be swayed into thinking that you're better off buying a ready-made bag. Everyone deserves to be spoiled once in a while. If you still have doubts, Beatrice would be more than happy to answer your questions, please call 415-750-9910.
 
*** HAPPY HOLIDAYS from the April in Paris' team ***
 
> To contact Beatrice: 415-750-9910 or bea@AprilinParis.us
> To visit the April in Paris web site: www.AprilinParis.us
   
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